THE ADVERTISING CONCEPT BOOK: THINK NOW , DESIGN LATER. A COMPLETE GUIDE TO CREATIVE IDEAS, STRATEGI

659.1/B23 Pete Barry Londres: Thames & Hudson, 2010 - Disponible en: Chacarilla Javier Prado - CONTENIDO: p.17 Basics tools -- p.41 the strategy -- p.56 Print -- p.90 The campaign - p. 97 The tagline -- p.106 Generating strategies and ideas -- p.154 TV -- p.175 Ambient -- p.184 Interactive -- p.199 Copy -- p.209 Radio -- p.218 Integrated -- p.229 Execution -- p.247 Presenting and selling your work -- p.252 The student book.

THE ADVERTISING CONCEPT BOOK: THINK NOW , DESIGN LATER. A COMPLETE GUIDE TO CREATIVE IDEAS, STRATEGI