MARKS OF EXCELLENCE. THE HISTORY AND TAXONOMY OF TRADEMARKS

658.82/M79/2013 Per Mollerup New York: Phaidon Press, 2013 - Disponible en: Chacarilla - CONTENIDO: p.09 Introduction -- p.15 History -- p.45 Branding -- p.69 Communication -- p.97 Taxonomy -- p.129 Motifs -- p.227 Development -- p.285 Notes, Bibliography and Index.

MARKS OF EXCELLENCE. THE HISTORY AND TAXONOMY OF TRADEMARKS