MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

658.872/K63M Philip Kotler New Jersey: John Wiley & Sons, 2017 - Disponible en: Chacarilla Javier Prado - CONTENIDO: p.xv Prologue: from marketing 3.0 to marketing 4.0 -- p. 3 Fundamental trends shaping marketing -- p. 57 New frameworks for marketing in the digital economy -- p. 107 Tactical marketing applications in the digital economy -- p.167 Epilgue: getting wow! -- p.171 Index.

MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL