DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM

658.827/W58/2013 Alina Wheeler New Jersey: John Wiley & Son, 2013 - Disponible en: Chacarilla Javier Prado Recursos Digitales - CONTENIDO: Brand identity ideals -- Brand identity fundamentals -- Conducting research -- Clarifying strategy -- Designing identity -- Crearting touchpoints -- Managing assets -- Case studies.

DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM