CREATIVE DIRECTION IN A DIGITAL WORLD: A GUIDE TO BEING A MODERN CREATIVE DIRECTOR

659.145/H22 Adam Harrell Miami: CRC Press, 2017 - Disponible en: Chacarilla Javier Prado - CONTENIDO: p. 3 Inderstand your audience -- p. 15 Brand strategy -- p. 23 The process of ideation and concepting -- p. 31 The elements of grat design -- p. 41 Changing behavior by design -- p. 55 Designing content that's awesome -- p. 65 Making your message spread -- p. 75 The digital design process -- p. 93 Presenting your work like a pro -- p. 99 Keeing yourself motivated and your team happy.

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