MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

658.872/K63M

Philip Kotler

New Jersey: John Wiley & Sons, 2017

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Disponible en:

Chacarilla Javier Prado

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CONTENIDO: p.xv Prologue: from marketing 3.0 to marketing 4.0 -- p. 3 Fundamental trends shaping marketing -- p. 57 New frameworks for marketing in the digital economy -- p. 107 Tactical marketing applications in the digital economy -- p.167 Epilgue: getting wow! -- p.171 Index.