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MARKS OF EXCELLENCE. THE HISTORY AND TAXONOMY OF TRADEMARKS


658.82/M79/2013

Per Mollerup

New York: Phaidon Press, 2013

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Disponible en:

Chacarilla

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CONTENIDO: p.09 Introduction -- p.15 History -- p.45 Branding -- p.69 Communication -- p.97 Taxonomy -- p.129 Motifs -- p.227 Development -- p.285 Notes, Bibliography and Index.

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