DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM

658.827/W58/2013

Alina Wheeler

New Jersey: John Wiley & Son, 2013

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Disponible en:

Chacarilla Javier Prado Recursos Digitales

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CONTENIDO: Brand identity ideals -- Brand identity fundamentals -- Conducting research -- Clarifying strategy -- Designing identity -- Crearting touchpoints -- Managing assets -- Case studies.